24 November 2014

Sportsgirl Project

For the RMIT young essentials project, our group worked with Sportsgirl as our industry partner. Throughout our year of study we worked on the brief of designing a catwalk inspired range for the spring/summer '14 season. We designed this range 'Neoteric Love' after developing a trend research book for SS14 and combining the main trends which we believed best suited the Sportsgirl customer. 

Mood Board

Colour Board

Range Boards

Visual Merchandising

As part of the marketing plan, we developed a Sportsgirl app to coincide with our campaign and range. 
We created two promotional videos for our final presentation to Sportsgirl. The first one describes the concept of our Love Inc app and its various tabs.

For the second video we utilised three team members being on international exchange, sending love messages across the different cities via the Love Inc app.

Last week we had the YEP launch night at Ms Collins, with the final work from students on display for Sportsgirl along with the Myer and Country Road groups. 
If you follow me on instagram you would have seen the exciting news that our group won the Young Essentials Award!

For the event I wore a dress by Finders Keepers and heels by Spurr, both bought online from The Iconic. The Iconic is the only online store I buy from anymore, with incredible 100 day returns and free overnight shipping when you spend over $50.

Easy Easy Dress - Finders Keepers

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