19 August 2011

Online At Last

This week there happened to be two major Aussie fashion brands finally branch out -  by opening their online stores! I'm talking about Portmans and Forever New. I often visit the sites and pleased both brands decided to have online stores, makes it that much easier to view the range than flicking through a lookbook.

Portmans new online store - view here

It's great that both brands have online stores now because we can finally view sale items! Before we could only see new or full price items through the lookbooks.

It's good to see these stores branch out into the online world, also considering other major brands have been for a while now. I guess in these times where a lot of shoppers are hitting up overseas retailers online, they need to be in a position where they're accessible in the same way.

I actually never buy clothing online, it's not easy when sizes differ so much from each store and style. You have to know a stores sizes very well to do it. Think I'll stick to books and accessories for my online purchases. If I really like something then I'll go in store and try it on.

Forever New online store - view here

I find online stores as a great place to compare items in each store from the sale prices to the colour and cut. It's definitely worth checking out a few places before making a purchase when there are so many variations of similar items around. Honestly I used to be a massive 'browser' in stores but since working during a lot of retail hours...I find I don't have as much time to look at 10 stores before buying something. Online stores means I can browse when it suits me (which is usually at 1am)

Features from Forever New's online store include
-selecting a certain collection to shop, while also viewing the lookbooks
-colour palette selection
-price range from cheapest to most expensive

Also, to celebrate the new store opening Forever New is offering free shipping for the month of August.


  1. Ohhh straight after reading this post I headed over to the Portmans site....looking good but the clothes individually aren't that fabulous....what do you think?

    And thank you soooo much for letting me know about the Sportsgirl dress! What a great price- I'm heading to Melbourne Central first thing tomorrow, fingers crossed they've still got my size! The sales are crazy at the moment....I was going to get a pair of those black heeled elastic sided boots for $70, down from $129.95. Crazy!

    x x x


  2. no problem darl. hope you can find your size! if melb central doesn't have it ask the girls and they can search for you in the system, sure they'd be happy to help :) if you can't find one in store for the code it's 525022

    the only dress on the portmans site that really stood out to me was the black and white stripped dress that said it wasn't currently available. not sure if I'd wear it or not but it caught my eye. I'm sure you're loving the updated forever new site!

    yes those boots are amazing and a great price now.
    goodluck lovely.

  3. beautiful. nice blog! :)


  4. I never got why some brands don't sell online! Especially some top brands! You'd think they would do it to expand their market! I really hope these two brands ship to the US!

    Missing Amsie Blog

  5. Oeh looks really good!!

  6. ooooo, definitely checking out portmans. thanks


  7. thanks for your comments girls, I'll make sure to check out your blogs and follow you!

    Wida, I'm really surprised that more brands don't sell online too. even most of the Aussie ones that do, they usually don't offer delivery overseas. I heard Sportsgirl is expanding to deliveries overseas though.


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