31 March 2013

Sportsgirl Loves House Of Holland




Iconic designer Henry Holland brought his label House of Holland to Sportsgirl for the latest collaboration, which dropped into stores earlier this month. Last week as part of LMFF Henry Holland himself launched the collection at Sportsgirl Bourke Street, discussing inspiration for the collaboration, London street style and being stalked at the airport by fans. 
Inspiration for this collection came from the idea of old ladies going to a rave, which came from Hollands love for how young women dress like old bag ladies especially on the streets of London. He also loves the way old grannies wear a mix of clothing from different generations creating their own unique style. Funnily enough on this day I was wearing a vintage coat from my Grandmothers closet, you can see here on my instagram account.
Even though inspired by old ladies, there is nothing dull about the collection. Full of patchwork prints and block colours. You can shop the collection now both in select Sportsgirl stores or online here.

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