Broods

This week I had a chance to see Georgia's crazy cool dance moves live when I saw Broods perform at The Forum. I'm sure many of you have heard their song Bridges on the radio but if you haven't checked out their debut EP Evergreen, I highly recommend you do so immediately.

1. Topshop, Lace Sleeve Kimono by Love - $58.85

2. Bardot, Chloe Cross Top - $79.95

3. Parosh, Palazzo Pants - $253.00

4. OPI, I Reached My Gold - $19.95

5. 60s Daughter, Black Onyx Crystal Choker - $37.38

6. AHAlife, Crystal Crown Skull Ring - $96.00

7. Sportsgirl, Textured Jumble Ring Stack - $12.95

8. Alexander McQueen, Black and Gold Skull Button Enamel Cuff - $345.00

9. Colette Haymen, Frame Square Hard Case Clutch - $44.95

Sportsgirl Project

For the RMIT young essentials project, our group worked with Sportsgirl as our industry partner. Throughout our year of study we worked on the brief of designing a catwalk inspired range for the spring/summer '14 season. We designed this range 'Neoteric Love' after developing a trend research book for SS14 and combining the main trends which we believed best suited the Sportsgirl customer. 

Mood Board

Colour Board

Range Boards

Visual Merchandising

As part of the marketing plan, we developed a Sportsgirl app to coincide with our campaign and range. 

We created two promotional videos for our final presentation to Sportsgirl. The first one describes the concept of our Love Inc app and its various tabs.

For the second video we utilised three team members being on international exchange, sending love messages across the different cities via the Love Inc app.

Platform 2

We went for a stroll around beautiful Emerald Lake, passing by the only original station intact on the historic Puffing Billy line. Usually filled with tourists, the platform remained unexpectedly quiet on this afternoon. This polka dot midi skirt is so comfortable and flattering with its fluted style and side pockets. 

Photography by Denver Styles

Wearing:
Boyfriend Tank - Sportsgirl  
Polka Skirt - Bardot
Candice Block Heels - The Iconic
Crystal Choker - Sportsgirl  
Marc by Marc Jacobs Watch

Rocking The Runway - Behind The Scenes

As part of Breast cancer awareness month, Frankies organised a fundraising runway event with profits going towards the cause. Rocking the runway in hot pink bobs, the models wore the new basics collection available at Frankies boutique along with the launch of a new range designed by my friend Denver Styles. The samples for Denver's range are currently instore and other sizes are available for pre-order.

I worked behind the scenes for the night, helping with dressing the models. I'm wearing a perforated leatherette dress by Ladakh available on The Iconic.