Sportsgirl Project

For the RMIT young essentials project, our group worked with Sportsgirl as our industry partner. Throughout our year of study we worked on the brief of designing a catwalk inspired range for the spring/summer '14 season. We designed this range 'Neoteric Love' after developing a trend research book for SS14 and combining the main trends which we believed best suited the Sportsgirl customer. 

Mood Board

Colour Board

Range Boards

Visual Merchandising

As part of the marketing plan, we developed a Sportsgirl app to coincide with our campaign and range. 

We created two promotional videos for our final presentation to Sportsgirl. The first one describes the concept of our Love Inc app and its various tabs.

For the second video we utilised three team members being on international exchange, sending love messages across the different cities via the Love Inc app.

French Garden

A window display I created for Emma & Eve boutique in Hawthorn, working off the idea of a winter French garden. Featuring a cream birdcage entangled with white roses, trimmed hedges in vintage buckets, hints of lavender and a French labelled watering can.

French garden mood board

Photographs by Maddie Claire Beau, Mood board images from Pinterest

Viva La Juicy

Viva La Juicy is a sweet, fun and youthful scent which is one of my all time favourites. I used my left over bottles and boxes to create this product display for our visual merchandising subject.

My notes for the Viva La Juicy product display:

Mad Tea Party

Photographs from our groups work for our visual merchandising subject, a mock window for Peter Alexander. We worked around the idea of the mad tea party "Peter in Wonderland" including giant polka dot tea cups, hanging wall clocks, the cheshire cat, mini mushrooms, playing cards and a candy bar. Luckily between the girls we own plenty of Peter Alexander PJs... because who doesn't love a bit of Peter in bed.