My notes for the Viva La Juicy product display:
Target market: Viva La Juicy is from the brand Juicy Couture which is aimed at young modern women. The target market for Viva La Juicy specifically would be even slightly younger from ages 15-25 years old.
Pattern of
display:
Triangle: a rise has
been used to create a slight triangle shape which draws the eye level up, shows
off the product more than being flat
Overlap: elements in
the display overlap slightly which brings them together as a group, the eye
continues throughout the display
Steps: steps have
been created with the use of books as a rise that gradually heightens, with the
product displayed on top
Zig zag: a zig zag
shape has been made between the product displayed on the book rise, the eye
jumps between, bringing the eye upward
Colour
- hot
pink being the main colour used for the product, it’s designed to attract
attention of young, feminine, independent girls which love the unique bottle
with the big pink bow
- the
bottle appearance also coordinates with the sweet smelling scent
- the
touches of gold are to add richness and luxury to the brand
- here
white is used to act as empty space, to balance out the use of bright colours
- together
the use of pink, gold and white creates a strong sense of femininity,
youthfulness and excitement
Display
style
- the
style would be considered to be a trend display style
- based
on its use of current colour trends and young target market, its creating an
exciting and colourful display which is visually appealing
Backdrop
- the
backdrop created for this display is bold yet doesn’t distract attention away
from the featured product with its use of white as empty space as a balance
- the
bold stripes were working off the idea of slightly quirky and representing a
carnival inspired appearance, coming in to checks at the centre to confuse the
eye and create an illusion
Balance
- an
asymmetrical balance has been used with the main product display box on the
left side being balanced with the different shapes of the separate levels on
the right side
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