For the RMIT young essentials project, our group worked with Sportsgirl as our industry partner. Throughout our year of study we worked on the brief of designing a catwalk inspired range for the spring/summer '14 season. We designed this range 'Neoteric Love' after developing a trend research book for SS14 and combining the main trends which we believed best suited the Sportsgirl customer.
Mood Board
Colour Board
Range Boards
Visual Merchandising
As part of the marketing plan, we developed a Sportsgirl app to coincide with our campaign and range.
We created two promotional videos for our final presentation to Sportsgirl. The first one describes the concept of our Love Inc app and its various tabs.
For the second video we utilised three team members being on international exchange, sending love messages across the different cities via the Love Inc app.
